Rebranding a renowned business

Potagers De L'Est, a renowned fruit and vegetable brand with three decades of experience in the wholesale market, embarked on a transformative branding initiative to enter the direct-to-consumer space.

Tasked with this exciting challenge, I crafted a comprehensive visual identity, logo, and packaging that would propel Potagers De L'Est into this new market.

Embracing vibrant colors, dynamic design elements, and typography that conveys freshness, my approach aimed to capture the joy of healthy eating and celebrate the essence of local agriculture.

The new visual identity not only highlights the brand’s rich heritage but also resonates with modern consumers seeking high-quality, farm-fresh produce.

This rebranding effort ensures that Potagers De L'Est stands out on the shelves and in the minds of consumers, inviting them to experience the unparalleled taste and health benefits of locally sourced fruits and vegetables.